My career started when digital was still shiny and new, and the number of effects you could apply to a button was a direct indication of your seniority. Like rings on a tree, I've watched this industry grow and evolve ever since, more than 20 years now, starting in brand and physical design, through the age of web and intranets, and into UX and the ever-scaling world of design (I'm not even sure where we're up to now!).

The last 9 of those years have been at ANZ, across a few different chapters. I started by building the foundations: brand, design standards, accessibility frameworks, and a component system, before moving into a strategic role owning ANZ's personalisation capability, and now I operate as an Experience Strategy Lead, working across digital and physical channels.

I've led teams from 5 people to 30, managed a dev workflow of more than 40 engineers alongside PMs and engineering directors, worked as a solo contributor, and, more recently, worked end to end from strategy through to execution. I've been lucky enough to work with some great companies and great leaders along the way who showed me the real value in collaboration and an empathetic approach to solving problems.

These days I'm also spending time in AI-assisted workflows, testing what's possible when you put a designer behind the art direction and the requirements. It's a new world, and I'm just nerdy enough to enjoy it.

While I keep developing my hard and soft skills, my real passion is enabling the people around me. Whether that's a customer trying to get something done, a stakeholder driving an outcome, or a peer bringing their own experience to a shared problem, design has always been about more than just us designers. I see my leadership as an act of service: growing the people, building confidence and autonomy through deep trust, and staying close enough to the work to actually see it through.

Keen to chat? Get in touch.